ENERGY

GASAG IMAGE CAMPAIGN

GRÖSSTER FAN SEIT …

THE INTEGRATED CAMPAIGN GRÖSSTER FAN IS CELEBRATING 20 YEARS OF PARTNERSHIP BETWEEN THE ENERGY PROVIDER GASAG
AND THE LOCAL ICE-HOCKEYTEAM EISBÄREN BERLIN TO SHOWCASE HOW EXCEPTIONALLY LONGSTANDING GASAG IS TAKING RESPONSIBILITY FOR BERLIN AND IT’S CITIZENS => HOVER OVER PIC FOR MORE

CREATIVE STRATEGY : YVES KRÄMER
AGENCY : MUTTERKUCHEN
CLIENT :
GASAG

20 x GRÖSSTER FAN

EVERY HOME GAME REVEALS A GRÖSSTER FANS SHOWCASING HIS OR HER PERSONALITY AND CHARACTER WITH PERSONALIZED PRINT ADVERTS IN DAILY NEWSPAPERS, DOOH SPOTS SURROUNDING THE SPORTS ARENA AND A LIFE-SIZED MULTIMEDIA PORTRAIT ON THE CAMPAIGN HUB => HOVER OVER PIC FOR MORE

OUT OF HOME PRINT

THE 20 GRÖSSTE FANS WERE PORTRAYED WITH CITY LIGHTS AND MADE THE PAGE VISITS JUMP TO OVER 1.000 VIEWS PER DAY
=> HOVER FOR MORE

SPOTS

ARE SCREENED ON DIGITAL OUT OF HOME LED-SCREENS AND IN CINEMAS TO LEAD OUR AUDIENCE TO THE CAMPAIGN HUB

SOCIAL MEDIA

THE FOOTAGE IS USED FOR A WIDE RANGE OF CHANNELS AND MEDIA

EXHIBITION

ARTISTIC STILLS FOR UPCOMING EXHIBITION AT GASAG KUNSTRAUM => HOVER FOR MORE

ONLINE

CONCEPT & DESIGN FOR CAMPAIGN HUB FEATURING LIFE SIZED MULTIMEDIA PORTRAITS OF 20 GRÖSSTE FANS => TAKE A LOOK

CODING BY : LIMEFLAVOUR

DIGITAL

A RANGE OF WEEKLY UPDATED VIDEO BANNERS UTILIZED THE VIVID EDITING OF THE SPOTS TO PROMOTE THE CAMPAIGN HUB

CONTENT

BRANDED CONTENT SPREAD THE UNDERLYING CAMPAIGN MESSAGE THROUGHOUT A VARIETY OF MEDIA => HOVER FOR MORE

OBJECTS

A RANGE OF PHYSICAL OBJECTS INVITED FANS TO SPREAD THE CAMPAIGN MESSAGE BY THEMSELVES => HOVER FOR MORE

CULTURE

THE CAMPAIGN WAS SO WELL ACCEPTED THAT FANS STARTED TO USE THE CLAIM BY THEMSELVES, PROMOTING THE CORE VALUE OF THE CAMPAIGN FURTHER.

ACTIVATION

DIGITAL AND PHYSICAL ACTIVATION LEAD TO STRONG FAN ENGAGEMENT AND ACTIVE PARTICIPATION => HOVER FOR MORE

OUT OF HOME FILM

THE DIGITAL OUT OF HOME SCREENS